With custom parameters and UTM settings, you can easily transform a long link into an engaging short URL with just the click of your mouse. Your users will not know what hit them when they are redirected to the personalized destination! For instance, take any website address like https://mxa.us and quickly alter it by adding UTMs such as "utm_source=email." The result? A performant-ready shortened version that looks something like this: https://mxa.us?utm_source=email - now anyone who clicks on it is one step closer to getting their message across in style!